Project Type:
SFCC + NextJS, Multi-site, Contentstack, Dynamic Yield
Client URL:
OGIO a US-based bag and apparel brand was purchased by Topgolf Callaway Brands in 2017. Although the name derived originally, via the founder's wife's job, from the phrase Out-going Only (hence the pronunciation Oh-Gee-O), the founder later decided that it should for Our Gear Is Organized
Objective
OGIO was the second site commissioned by hallway. The project objective was to rollout a second site for a separate brand re-using as much of what had been built for CallawayGolf as possible and delivering the same performance and engagement boosts.
Solution
Where Callaway was built in 24 weeks, OGIO was delivered in 16. The site had the same Contentstack and Vercel/NextJS architecture and shared multiple components with the mothership with OGIO specific design overlaid and custom OGIO components created only where necessary. With Topgolf launched in 2024 and CallawayGolf PreOwned launching in 2025, Callaway team will be running four sites on composable with a pool of shared components.