Project Type:
SFCC Composable Storefront, Amplience, Dynamic Yield, Algolia
Client URL:
Iceland is a British supermarket chain headquartered in Deeside, Wales. It mainly sells frozen foods, including prepared meals and vegetables, alongside non-frozen grocery items such as produce, meat, dairy and dry goods. It is well known in the UK for its longstanding advertising slogan "That's why mum's go to Iceland".
Objective
Iceland found 64labs as they searched for a solution to a price-books limitation they experienced on SFCC. Ever ambitious Iceland wanted price books for each of 720 stores with price and availability data for 14 days. In SiteGenesis price book limitations meant they could only show availability three days out.
Solution
64labs created a proof of concept using headless-search leaders Algolia to demonstrate how to use a composable architecture to avoid the price-book limitation. Iceland were impressed with the rapid development pace and ingenuity and commissioned a full PWA to precede an internal year-long SFCC upgrade. The PWA project took six months and it all launched in 2024.