Project Type:
SFCC Composable Storefront, Multi-site, Contentstack, Dynamic Yield
Client URL:
Moncler is an Italian luxury fashion brand specialized in ready-to-wear outerwear headquartered in Milan, Italy. MOncler has $3bn a year in revenue and the company purchased Stone Island in 2020.
Objective
Moncler were contemplating a redesign and came to 64labs asking about the practicality of implementing compostable prior to the redesign and then layering the new design on top. Would this be wasted time and effort. They were also keen to retain a trusted Italian partner - Reply - and enable them to support the new architecture over the long term.
Solution
Full composable for the US market with Contentstack as the CMS. 64labs made the case for launching the brand into peak season to take advantage of huge revenue uplifts from performance gains available. 64labs trained and collaborated with Reply for six months building the US site and the global sites will be rolled out by Reply in 2025.