Project Type:
SFCC + NextJS, Multi-site, Contentstack, Dynamic Yield
Client URL:
Topgolf is an American multinational sports entertainment company, a key element of CallawayTopgolf Brands. Topgolf is known for its eponymous golf-based driving range game, which includes electronically tracked golf balls and automatically scored drives.
Objective
TopGolf had a website that handled bookings, promoted the venues but no e-commerce. It was a 2024 executive priority to cross promote within the company and Following the success of the Callaway launch, it seemed a great opportunity to test just how flexible this new architecture was.
Solution
64labs were charged with launching a new store for Topgolf with a very limited subset of Callaway products in six weeks. The only way to achieve this was intensive reusability of both commerce and CMS components and rapid design iteration. The site launched on schedule and is maintained by the same team who manage callawaygolf.com.